| 1. |
Who’s That Knocking On Your Web? ( Pages)
by D. Geller
Apr 25, 2000
Abstract : Coremetrics’ approach to visitor tracking is a hosted service that incorporates industry best practices to provide profiling of site visitors to support media analysis, merchandizing and segmentation.
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| 2. |
"Ads are us", boasts CMGI ( Pages)
by D. Geller
Oct 1, 1999
Abstract : In the month of September Internet giant CMGI made three separate acquisitions of companies involved in advertising and profiling, giving it coverage in almost all sectors of the Internet advertising market.
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| 3. |
Experiencing the Customer Experience: Listening to, Learning from, and Acting on the Voice of the Customer ( Pages)
by Bruce Culbert
Feb 28, 2007
Abstract : To ensure a positive customer experience, companies must first learn what their customer values, and then determine how they are measuring up to those values. Obtaining and taking action on customer feedback is what customer experience management is all about.
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| 4. |
Customer Data Integration: A Primer ( Pages)
by Lyndsay Wise
Aug 22, 2006
Abstract : Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience. Implementing CDI within a customer relationship management initiative can help provide organizations with a successful framework to manage data on a continuous basis.
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| 5. |
How to Measure Customer Satisfaction ( Pages)
by Murali Chemuturi
Apr 30, 2008
Abstract : Organizations often rely on surveys and questionnaires to determine customer satisfaction ratings, but such methods merely offer a perceived customer rating. Obtaining a realistic measure of customer satisfaction involves computing a metric based on a composite customer satisfaction rating system.
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| 6. |
How to Measure Customer Satisfaction (0 Pages)
by Murali Chemuturi
Apr 13, 2009
Abstract : Organizations often rely on surveys and questionnaires to determine customer satisfaction ratings, but such methods merely offer a perceived customer rating. Obtaining a realistic measure of customer satisfaction involves computing a metric based on a composite customer satisfaction rating system.
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| 7. |
How to Measure Customer Satisfaction (0 Pages)
by Murali Chemuturi
Nov 26, 2008
Abstract : Organizations often rely on surveys and questionnaires to determine customer satisfaction ratings, but such methods merely offer a perceived customer rating. Obtaining a realistic measure of customer satisfaction involves computing a metric based on a composite customer satisfaction rating system.
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| 8. |
How to Measure Customer Satisfaction (0 Pages)
by Murali Chemuturi
Sep 1, 2008
Abstract : Organizations often rely on surveys and questionnaires to determine customer satisfaction ratings, but such methods merely offer a perceived customer rating. Obtaining a realistic measure of customer satisfaction involves computing a metric based on a composite customer satisfaction rating system.
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| 9. |
Customer Relationship Management: Evolution, Not Revolution ( Pages)
by Jane Affleck
Sep 24, 2007
Abstract : Customer relationship management (CRM) can be a tool for positive change in businesses' operations. Or CRM can—unintentionally—cause a host of problems, from lost employee time to lost customer data. But with the right information, implementing CRM allows evolution without the upset of revolution.
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